Quality alone is not enough in the crowding- out competition to conquer Logenplatz in the customer's head. What good is it to be good if nothing knows?
What good is it to be better if others sell better- or indeed achieve pole position with poor quality? Quality takes place in the mind of the other person. In addition to your capability,
marketable success depends on whether you can move and inspire others. Performance not only has to be performed, but also deposited with an contagious offer. That is why Hermann Scherer shows how effective positioning,
visible request presence and significant deals can be achieved through partly unknown request mechanisms.
